Dates: November 17-18, 2016 | Register here
Deadline: November 16, 2016
[Oops, the opportunity has already expired. Sign up to AlphaGamma weekly newsletters to stay ahead of the game]
Prices: starting from EUR 140,-
Location: Warsaw, Poland
7th European Forum for Marketing of Scientific and Research Organizations Conference
The main purpose of the Forum is to present the latest research results and practical solutions offered by scientific and research institutions such as institutes, universities, technology parks in Poland and Europe.
The event will not only offer a unique opportunity to become familiar with the current trends, new tools and instruments and strategies in the marketing of scientific and research organizations but will also constitute the ideal professional environment for the fruitful exchange of views and constitute an invaluable networking scenario.
Program of Forum contains lectures, workshops, a poster session and a theatre performance.
Who should attend?
This is an exceptional event which brings together the marketing staff of research institutes, higher education institutions and interested parties to enable the further broadening of knowledge and competencies and which enables renowned key players, leading scientists and practitioners in the field of marketing from the whole of Europe to truly join forces.
The speakers include university professors and lecturers, staff from research and scientific organizations as well as practitioners from Poland and abroad.
Main Topics
Marketing instruments of scientific and research organisations:
- E-mail marketing
- E-marketing of scientific and research organisations
- Marketing strategies in combating the economic crisis
- On-line marketing strategies
- Education and work fairs as a form of promotion
- Trends in marketing studies
- Marketing trends and directions of scientific and research organisations
- Implementation of new domestic and international strategies
- Analytical and research instruments in the marketing of scientific and research organisations
- Search engine optimisation
Social media:
- Facebook marketing trends
- Public relations on the Internet
- Legal framework in social media
- Social media and SEO
- New societies in marketing
- Social networks and recommendations of the best communication solutions
- Social media not only constitutes Facebook
- Social media – blogs, forums, chats
Marketing communication management:
- Marketing communication – effectiveness and efficiency testing
- Building the positive image of scientific and research organisations
- The significance of the brand in the operations of a scientific organisation
- Strategic management in scientific and research organisations in the Polish economic practice
- Product management in research services
New technology marketing - Corporate social responsibility (CSR) in theory and practice
- B2B marketing
- Mobile marketing
- Personal marketing as an instrument for creating the scientific organisation’s image
- Psychology of advertising
- Media relations – effective media cooperation
- Media trends
Selected detailed topics:
- Celebrities in the advertising of scientific and research organisations
- Event marketing
- Experiences of a direct marketing agency
- Marketing in a scientific library
- Marketing support for the commercialisation of research results
- Ethics in marketing
- Advantages of cooperation between scientific organisations and enterprises
- Employee/student intellectual capital – the advantage of a competitive institution
- Marketing of higher education institutions
- Determinants of marketing and the effects of the crisis on a scientific and research organisation
- Copyright in marketing and advertising
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