Dates: May 23-24, 2017 | Register here
Prices: starting from USD 1795,-
Location: San Francisco, The United States
Incite Marketing Summit 2017
The Incite Marketing Summit brings together the best in-house marketers at work today. Join marketing leaders from the biggest brands in the USA during 3 in-depth marketing conferences on the key issues in 2017 and beyond.
5 reasons you cannot miss the Incite Marketing Summit 2017
- 400+ peers and colleagues to build your network: benchmark, debate and learn from the best minds in marketing
- 3 in-depth conferences in one: Exclusive insights on the three core pillars of digital marketing in 2017 in three standalone conferences. Deep dive on one topic or customize your experience with sessions from each stream.
- 60+ expert speakers sharing insights: You simply will not find a stronger collection of in-house marketing expertise anywhere else
- 25+ hours of thought provoking debate: Case studies, keynotes and discussions to equip you with the skills and insights to flourish in the year ahead
- Save weeks of work: Get more insights in two days than weeks of market research and competitive benchmarking
The three conferences will focus on:
- Personalization: Understand your customer better to market with more precision and engage more deeply
- Content&Storytelling: Less content, more relevant content, and more promotion – take the next step in the maturation of content marketing
- Marketing Attribution: Learn to trust your marketing metrics again – reliable measurement and better insights to fail fast and learn faster
Incite Marketing Summit: A marketing conference designed exclusively for in-house marketers
- Learn: 3 in-depth conferences, 60+ major brands speaking, 17 exclusive case studies, and an agenda built by the marketing community
- Collaborate: Establish relationships with key marketing executives at the biggest brands active in the USA today
- Network: 400+ peers in attendance, 70%+ working in-house at major brands. In short – useful, targeted networking you won’t get anywhere else.
- Engage: Track and enhance Content and Storytelling’s impact on your marketing success
- Marketing Attribution: test, predict and compare to understand the true impact of your marketing efforts
- One to One Marketing: The revolution in Segmentation, Targeting and Personalization
A 40-session agenda focused on the future of marketing
Under our three themes of personalization, content & storytelling, and marketing attribution, the summit will bring you in depth insights on the critical issues you’ll face in the year ahead. Based on months of research with marketing executives from huge companies, the summit’s agenda will give you proven insight on topics like:
- Segmentation: Understand your existing data better and identify the segments with the most value to your business moving forward
- Reliability and Fraud: Following Facebook’s metrics mea culpa, how can you ensure the numbers you’re gathering have a basis in fact, and are viable tools for better customer insight?
- Visual and Video: More effective storytelling; easier to consume messaging; and richer customer experiences – how to deliver a visual content marketing strategy that scales
- Artificial Intelligence: Leverage AI, deep learning and even chatbots to deliver deeper customer understanding, scale a personalized customer experience, and guide customer behavior
- Measurement: Understand content’s role in your customer journey and measure the impact on awareness, profit and ROI metrics
- Internal Communications: How to translate advanced attribution models, hypothesis testing and big data analytics into actionable insights to change behavior and foster innovation
- Seamless and Consistent: Coordinate messaging across channels, and deliver a joined-up experience across all customer touch points for competitive advantage
20 in-depth case studies filled with real-world, proven advice
- The new relationship between marketing and sales – and why sales enablement will be a critical goal for marketers in 2017 and beyond
- How Microsoft is delivering actionable insights from social data… in real time
- How Clorox is shifting towards real-time insights & analytics to test, learn and grow faster than ever
- How Intel are leveraging storytelling to reposition, revitalize and transform one of the world’s biggest brands
- How BBVA Compass are using brand values to generate more meaningful and emotive content that engages both employees and customers.
- How HP are solving their measurement and attribution challenges whilst placing mobile at the forefront of their marketing and site focus.
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