The Internet has turned into quite a noisy place: we get bombarded daily with tempting and sometimes annoying distractions like instant messages, emails, banners and promotions from all imaginable sources.
Yet, we are pretty reliant on the web. Just imagine your daily life without accessing the Internet. Horrifying, isn’t it?
At the same time, we have also become incredibly proficient with browsing through online information in a speedy matter. That is, we focus our attention more on what matters to us right here, right now, and we disregard everything else that falls outside of our focus.
It is of little surprise that such virtual tools as Adblocker and Ghostery keep growing in popularity – online users are getting tired of intrusive and irrelevant ads. Can you recall the last time you clicked on a banner ad on purpose? Exactly our point!
We believe that in an ever-increasing pace of the online environment, the right content has to be shown to the right audience at the right time. It needs to also adapt to the market demands as well in order to stay relevant.
That’s why we designed a content marketing method that is meant to capture readers’ intent, identify where these readers come from and design the content in a way to account for the market feedback and make tactical content modifications over an extended period of time to increase the response.