Thursday, April 22, 2021

The Internet has turned into quite a noisy place: we get bombarded daily with tempting and sometimes annoying distractions like instant messages, emails, banners and promotions from all imaginable sources.

Yet, we are pretty reliant on the web. Just imagine your daily life without accessing the Internet. Horrifying, isn’t it?

At the same time, we have also become incredibly proficient with browsing through online information in a speedy matter. That is, we focus our attention more on what matters to us right here, right now, and we disregard everything else that falls outside of our focus.

It is of little surprise that such virtual tools as Adblocker and Ghostery keep growing in popularity – online users are getting tired of intrusive and irrelevant ads. Can you recall the last time you clicked on a banner ad on purpose? Exactly our point!

We believe that in an ever-increasing pace of the online environment, the right content has to be shown to the right audience at the right time. It needs to also adapt to the market demands as well in order to stay relevant.

That’s why we designed a content marketing method that is meant to capture readers’ intent, identify where these readers come from and design the content in a way to account for the market feedback and make tactical content modifications over an extended period of time to increase the response.

The Internet has become a really noisy place: we get easily distracted, there are tons of messages bombarding us every day from all the technological means possible and we are getting immune to conventional ways of digital advertising.

There is no surprise why tools such as Adblocker and Ghostery keep growing in popularity – online users are getting tired of intrusive and irrelevant ads. Can you recall the last time you clicked on a banner ad? Exactly.

We believe that in an ever-increasing pace of the online environment, the content has to adapt to the latest market trends to stay relevant and be discovered.

That’s why we designed a method which is meant to capture readers’ intent, identify where these readers come from and design the content in a way to account for the market feedback and make modifications over an extended period of time.

This is how it works

We believe that in the current reality of online marketing, the only way to reach the right audience is to create helpful and insightful content.

The type of content that would help solving the problem, answer pressing questions and generate curiosity among your prospective followers, subscribers, prospects, and clients.

Our unique content marketing approach focuses on creating content that’s needed by capturing readers’ intent online.

Once it is captured and the relevant content is created, it is important to think of the content delivery channels and then incorporating the feedback received from the targeted readers.

Some of our partners

What our partners say

Since 2016, after working with over 200 organizations in Europe, North America and Asia, we helped our partners with generating over EUR 10,000,000 in revenues.

We have been working with universities, corporations, event management firms and marketing agencies internationally that want to get in front of young professionals – executives, startup founders as well as current and prospective students.

We have noticed that given enough time to execute a campaign, our content marketing approach can be universally applied to any organization and industry.

It is a matter of incorporating the market feedback – your target audience's feedback – in the right way in a timely matter to see the improvement in your campaign results.

Are you ...?

an Event management firm

a Corporation

a University

an Innovation hub / VC / Accelerator

Do you want to increase the number and quality of applications to join your programs initiatives? Do you want to get more customers for your organization? Or do you want to get more followers for your brand? Then let’s have a chat!

Our team would love to learn more about the vision behind your program as well as current objectives of your program, project, products and services, and suggest a tailored recommendation to reach the desired goal.

Just get it in touch with us via the contact form above or leave us a message on the Contact Us page.

Just get it in touch with us via the contact form below or leave us a message on the Contact Us page.