The Internet has become a really noisy place: we get easily distracted, there are tons of messages bombarding us every day from all the technological means possible and we are getting immune to conventional ways of digital advertising.
There is no surprise why tools such as Adblocker and Ghostery keep growing in popularity – online users are getting tired of intrusive and irrelevant ads. Can you recall the last time you clicked on a banner ad? Exactly.
We believe that in an ever-increasing pace of the online environment, the content has to adapt to the latest market trends to stay relevant and be discovered.
That’s why we designed a method which is meant to capture readers’ intent, identify where these readers come from and design the content in a way to account for the market feedback and make modifications over an extended period of time.