The Internet has become a really noisy place. We get easily distracted with tons of messages that are bombarding us every day from all the technological means possible. As a result, we are getting immune to conventional ways of digital advertising.
It is no surprise that tools such as Adblocker and Ghostery keep growing in popularity – online users are getting tired of intrusive and irrelevant ads. Can you recall the last time you clicked on a banner intentionally? Exactly.
We believe that in an ever-increasing pace of the online environment, the right content has to be shown to the right audience at the right time. It also has to adapt to the market demands as well in order to stay relevant.
That’s why we created a content marketing method that captures readers’ intent. We identify where these readers come from and design the content in a way to account for their feedback. We also adapt the content over time thus maximizing engagement.