Wednesday, August 5, 2020

The Internet has become a really noisy place: we get easily distracted, there are tons of messages bombarding us every day from all the technological means possible and we are getting immune to conventional ways of digital advertising.

There is no surprise why tools such as Adblocker and Ghostery keep growing in popularity – online users are getting tired of intrusive and irrelevant ads. Can you recall the last time you clicked on a banner ad? Exactly.

We believe that in an ever-increasing pace of the online environment, the content has to adapt to the latest market trends to stay relevant and be discovered.

That’s why we designed a method which is meant to capture readers’ intent, identify where these readers come from and design the content in a way to account for the market feedback and make modifications over an extended period of time.

The Internet has become a really noisy place: we get easily distracted, there are tons of messages bombarding us every day from all the technological means possible and we are getting immune to conventional ways of digital advertising.

There is no surprise why tools such as Adblocker and Ghostery keep growing in popularity – online users are getting tired of intrusive and irrelevant ads. Can you recall the last time you clicked on a banner ad? Exactly.

We believe that in an ever-increasing pace of the online environment, the content has to adapt to the latest market trends to stay relevant and be discovered.

That’s why we designed a method which is meant to capture readers’ intent, identify where these readers come from and design the content in a way to account for the market feedback and make modifications over an extended period of time.

Here is how it works

We believe that in the current paradigm of online marketing, the only way to reach the right audience is to create helpful and insightful content.

The type of content that would solve the pain, answer pressing questions and generate curiosity among your prospective followers, subscribers and clients.

Our unique content marketing approach focuses on creating content that’s needed by capturing readers’ intent online.

Once it is captured and the relevant content is created, it is important to think of the content delivery channels and then incorporating the feedback received from the targeted readers.

Some of our partners

What our partners say

Rice Alliance for Technology and Entrepreneurship

“I would recommend AlphaGamma to other organizations interested in working with young professionals. Their team has been very responsive throughout the whole campaign, and with their help the number of applications increased by 10% compared to the last year.”

Catherine Santamaria
Director, Rice Business Plan Competition at Rice University

LUISS Guido Carli University of Rome

“Thanks to the AlphaGamma team, we were able to get teams for our international finance competition from over 30 countries. I would highly recommend this organization to anyone who wants to effectively target young professionals.”

Emilio Barone
Intesa Sanpaolo chair, Stephen A. Ross Professor of Financial Economics

Adcom

“Thanks to AlphaGamma, we were able to get 20 students for our client, netting over EUR 500,000 in revenues. We will definitely continue working with the portal.”

Claire-Marine Dormet
Marketing Executive at Adcom

United Nations

“The average time spent on the site from AlphaGamma readers was 6m 30s … the best out of all the other sites we were affiliated with!”

Chris Allevi
Head of International Relations at the United Nations

EIT Digital

“Working with AlphaGamma was a great experience – they were very responsive and knowledgeable of the user behaviour. They supported us in successfully running the EIT Digital Challenge, our pan-European contest for startups.”

Friederike Möller
Innovation Manager at EIT Digital

Since 2015, after working with over 100 organizations in Europe and North America, we helped with generating over EUR 2,000,000 in increased revenues to our partners.

We have been working with universities, corporations, event management firms and marketing agencies that want to get in front of young professionals – executives, startup founders as well as current and prospective students.

We have noticed that given enough time to execute a campaign, our content marketing approach can be universally applied to any organization and industry.

It is a matter of incorporating the market feedback – your target audience's feedback – in the right way in a timely matter to see the improvement in your campaign results.

Are you ...?

an Event management firm

a Corporation

a University

an Innovation hub / VC / Accelerator

And do you want to increase the number of applications to join your programs and initiatives? Then let’s have a chat!

Our team would love to learn more about your current objectives of your program, project, products and services, and suggest a tailored recommendation to reach the desired goal.

Just get it in touch with us via the contact form above.

Just get it in touch with us via the contact form below.

AlphaGamma
AlphaGamma is the place where young professionals look for information, innovation and inspiration in the fields of entrepreneurship, business and finance. Our articles are written and read by technologists, innovators and industry influencers, while our core mission is to provide opportunities to young professionals and upcoming entrepreneurs. Subscribe to our weekly newsletter to be the first to know about the most exciting business developments, trends in finance and career opportunities.
Contact us: info@alphagamma.eu
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