People say competition is good. That is eitherĀ a flat out lie or just dumb. Competition is for sissies. The goal is ultimately to dominate.
People make the mistake of getting too caught up in competing with the wrong players. They are too busy looking at the person at the desk beside them instead of the top three players in the industry. Look, when you are competing just to compete you are putting yourself in the same category as the other competitors. You are too focused on what others are doing and end up doing the same thing the same way.
Competition compromises creativity. The creative edge always belongs to the person who seeks to doĀ whatever it takesĀ to dominate.
Look at sports. There are thousands ofĀ professional players and then there are the big names — Jordan, Lebron, Jeter, Montana, Ali. Get it? The other players were obviously talented enoughĀ to get a contract but fewĀ of them became legends. The greatest players doĀ whatever it tookĀ to break ahead. They become known as āthe dominating force.ā
Competition is a wasteĀ without the goal of being the best. Dominators set the pace. They are the ones being chased, not doing the chasing.
When you get too good at whatever it is you are doing, you find yourself content and satisfied. Itās easy to slide into being comfortable, ditch the āwhatever it takesā mindset and ease up. That is not the way to greatness. In fact, itās dangerous. When you master one thing, itās time to start up on another. I spent the last 25 years working hard to become known for being a great salesperson but where would I be if I just stopped at that one thing? What if I passed on investing in real estate and trying to dominate at that? What if I decided against writing books? All of these new challenges pushed me to get uncomfortable so I can dominate.
So how can you start to dominate instead of just competing? These steps should get you on the path to domination.
1. Decide that you are going to be the best and say it! āIām Grant Cardone and I will be known for being the greatest salesperson of all time.ā
2. Study the greats. Get your hands on everything you can to help you get that edge over the people who arenāt reading books, listening to MP3ās, going to seminars and lectures.
3. Donāt compare yourself to others. Stay focused on your unique offering to the marketplace that sets you apart from everyone else.
4. Market yourself as the go-to expert in your space. Promote yourself and help others as much as possible.
5. DoĀ whatever it takesĀ to get out in front of everyone else.
Eventually, youāll get some critics. Thatās when you know youāre about to break out in front. Eventually, youāll be way ahead and the people you left in the dust will admire you. Always remember, competition is for sissies. Dominate. Donāt compete.
Be great. Nothing else pays. And be willing to do whatever it takes.
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