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Creativity is one of the things that every leader and entrepreneur need.

In fact, people rarely laud entrepreneurs for their creativity in problem-solving processes. Creativity is often seen as the forte of those in both the writing and design domain.

The role of creativity in entrepreneurship

Creativity eliminates the limits to the mindset and skill set of an investor.

However, a lot of people associate creativity with lack of restraint and believe it can cause chaos. Conversely, leadership is all about control and order.

As such, entrepreneurship and creativity form a perfect combination. It no longer takes number-crunching skills and practicality to run a successful business.

Over time, creativity has become an integral component of good business acumen. Lack of creativity could easily drag your business into the stagnation mode.

Here is why creativity is critical to entrepreneurs.

High overall success

There is a misconception that people only needs intelligence to achieve everything they need in life.

However, it takes time for aspiring entrepreneurs to realize that creativity plays an integral role as well.

Unfortunately, a lot of learning institutions stress more on intelligence than creative thinking. It could perhaps be because intellectual knowledge is measurable whereas creativity can be challenging to spot. Nonetheless, dynamics are changing, and entrepreneurs are beginning to realize the importance of bringing creative people on board. Creative workers can be a game changer in your company if you harness and shape their skills adequately.

Increase productivity

Creativity allows an entrepreneur to disconnect from the accustomed and move into uncharted territories with an aim to discern unique and useful solutions.

It has, therefore, become essential for both leaders and employees to develop creative skills.

Entrepreneurs are providing the necessary technological resources such as visual collaboration, which is often confused with video conferencing to help their workers discover innovative solutions and ideas.

In fact, this is an extremely cost-effective strategy to increase workplace productivity. Innovation and creativity bring an entrepreneur to the success path.

Exploit employee potential

You are probably utilizing only half of your employee’s potential by not encouraging workplace creativity.

Fortunately, entrepreneurs increasingly realize the ocean of creative ideas that remain untapped and dormant.

Tapping all these opportunities can result in improved financial strategies, increased profitability, and quick decision making. Creativity also enables an enterprise to stay ahead of the curve.

Transcend boundaries

Creativity enables entrepreneurs to find some of the path-breaking discoveries.

As such, it’s essential to allow collisions and blur to take place to transcend boundaries set by disciplines.

That way, it’s easier for an entrepreneur to get new perspectives towards solving a financial or operational problem.

Creativity lets an entrepreneur connect distinct aspects and extrapolate feasible solutions from unrelated concepts.

Encourage critical thinking

Creativity is slowly turning out to be one of the best ways to alleviate problems plaguing today’s enterprises.

Problem-solving works best when coupled with highly disciplined and focused thinking. Entrepreneurs can think in either divergent or convergent thinking mode.

Convergent thinking involves in-depth analysis and enables an entrepreneur to find the most feasible solution to a managerial or financial problem.

It allows entrepreneurs to use various data sources such as accounting software and computer systems.

In contrast, divergent thinking encourages creativity by enabling business owners to explore possible solutions for the same problem.

While entrepreneurs can combine both thinking modes, divergent thinking ensures an enterprise gets the best resolution.

Foster innovation

Manufacturers create unique products to not only meet customer expectations but exceed them as well.

As such, entrepreneurs need to be cautious to ensure their products are relevant and useful to the users.

While it may be hard to spot this from the beginning, things start to get more evident as your idea turns into a reality.

In fact, this is the time an entrepreneur begins to realize how innovation and invention differ. The invention refers to a new, unique concept while innovation is an idea which is as unique and useful as the original one.

You need to be creative and view an idea differently to be innovative. That way, it’s easier to turn a concept into a reality.


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