Dates: December 11-12, 2017 | Register here
Prices: starting from USD 600,-
Location: New York, The United States
Big Data & Analytics for Marketing Summit 2017
The Big Data & Analytics for Marketing Summit is part of the IE8 Festival 2017. The festival will bring together 8 unique summits across 2 days, covering a vast array of topics from Big data, Strategy, Innovation, Analytics & Digital.
The Big Data & Analytics for Marketing Summit will explore how businesses are driving real value from marketing, customer and business information.
Take control of your data and see how embracing Big Data can drive better results within marketing.
Join An Exclusive Networking Event
- 20+ industry expert keynote presentations
- 100+ Marketing, Customer and BI Analytics Leaders attending
- Interactive workshops & discussions with industry leaders
- Over 15 hours of networking opportunities included
- Access to online presentations on-demand post-summit
- 30+ case studies presented from leading companies
Why Attend
Join over 100 customer analysts, data scientists and big data pioneers to discuss, debate and devise the greatest success stories in marketing effectiveness and consumer intelligence.
Don’t miss this exclusive networking and learning opportunity that will help you to define, predict and optimize your marketing initiatives, therein driving the greatest revenue from your brand’s most valued consumer audience.
Reasons to attend:
Learn how to devise a global marketing strategy based on insights and techniques tested on national audiences, ensuring that your realize maximum ROI at an organisational level.
Discover how data science can be used to predict the product streams that your audience is most likely to engage with and how best to deliver them, helping you to increase conversion through personal marketing.
Understand how to mine a huge amount of structured and unstructured global consumer data to understand behavioral trends and revenue opportunities, giving you key insights to increase profitability on your products.
Ensure you are leveraging data analytics to fully optimize their SEO and recommendation platforms, building new methods for you to personalize your consumer journey whilst tracking its effectiveness.
Discover how you can strengthen audience sentiment and awareness towards your crucial CSR initiatives through marketing data analytics for social good.
What Will Be Discussed?
The main themes for this year’s discussion are:
- Analyzing Customer Behavior Across Multiple Channels
- Driving Marketing Effective & Proving ROI From Data
- Mining Consumer Insights From Unstructured Data
- Machine Learning For Product Analysis & Revenue Prediction
- Marketing Optimization & Web Personalization
Big Data Insights – On Demand
- Enjoy 4000+ hours of professional content through case studies.
- Experience 150+ hours of new content monthly on the hottest topics
- Become a member of our community and join 30,000+ professionals
- Contact speakers directly and ask them any burning questions!
- Download presentations to share with your team
The Schedule
Big Data has already proven to help marketers reach and engage with consumers in new ways.
With so much consumer information and prospect data now available, organizations embracing data analytics and metrics are seeing improvements in the performance of their campaigns.
Topics covered include:
- Using Data to Drive Consumer Engagement
- Organizing for Customer Data Management
- User Level Web Analytics Across Multiple Platforms
- Cognitive Science to Drive Customer Targeting
- Big Data & Marketing Modelling
- Data Science for Customer Lifecycle Management
- Mobile Marketing Analytics
- Consumer Behaviour Tracking
- Click here to register today
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