5 social media trends for small businesses

June 28, 2015

In a 2015 social media trends report shared by Social Media Examiner, tons of interesting insights are available for marketers and brand owners. For those who don’t have the time to go through the 53-pager, here are the top-5 social media trends for small businesses summarized for your review.

5 social media trends for small businesses in 2015

1. Which Social Channels Are Small Businesses Using?

93% of small businesses are using Facebook while 79% are using Twitter. For paid adverts, Facebook is the dominant platform. 53% of respondents mentioned that they consider increasing Facebook budgets in the near future. Pinterest is also expected to surge, because of the “shopping intent” that Pinterest users show creating stronger conversions for brands. However, a large majority of small businesses still struggle with the ROI measurement, and are not sure if social media is working for them.

2. What Are the Benefits of Social Media for Small Businesses?

Small businesses see social media as a critical component of their marketing strategies.

a) Nearly 90% businesses state increased exposure as the #1 benefit
b) 77% respondents state increased traffic as the #2 benefit
c) More than 50% marketers using social media for over 2 years report social media increases sales

3. What Types of Social Media Content Are Small Businesses Creating?

Blogging and visual content lead with over 70% respondents creating these types of content. Podcasting is another form that has seen a massive uptake and continues to grow. YouTube marketing is generally preferred more by larger brands.

4. How Many Hours Are Small Businesses Spending on Social Media?

19% marketers devote more than 20 hours per week on social media. Smaller sized businesses and Startups spend up to 6 hours per week on it. Here are a few time management tips for social media that you can adopt!