How can recruiting agencies leverage social media? Even though the social media landscape is changing dramatically, there are many ways how recruiting agencies can attract talent and clients through social media channels.
If you are an employment placement/recruitment agencies, social media is your best friend to showcase what sets you apart from the competition.
Here are some quick social media tips for recruiting agencies:
- To save time, create a monthly theme and keep your monthly content relevant to that theme.
September theme: Job Search Help, October theme: Mental Health awareness, November theme: Candidate recruiting. Then craft both your social media content and blog posts in and around the monthly theme.
- Share success stories/testimonials from both employers and job seekers.
- Make some live videos giving tips relevant to one of the monthly themes.
If you’re doing a video in October and your monthly theme is Mental Health awareness, make a live video discussing how open communication between employee/management plays a crucial role in avoiding workplace burnouts.
- Do a live video and share a post giving job seekers job interviewing tips.
- Share information about your company/agency culture. What is your mission, what sets you apart? Share an incredible success story, make a video giving an office tour, thank your top recruiters.
Remember that your agency should want to create a user experience that will help your prospective clients and job seekers to navigate the ins and outs of recruiting new clients as well as searching for jobs.
When creating your social media strategy think outside of the box, put yourself in your clients shoes and ask yourself what you would like to see if you were them.
But be careful here, it’s still best to ask your audience what they would love by surveying them!
It’s also one thing to create a strategy and leverage social media; it’s another thing to be consistent and understand that the ROI of your efforts isn’t always something you will experience immediately.
By setting yourself apart from the competition and being seen as a thought leader, you’ll be leveraging inbound marketing, and your audience and a prospective audience will know where to go when they need your help!
My favorite social media tools for recruiting agencies are Facebook, LinkedIn & Pinterest. Learn about the best Pinterest strategies here.
So if there is one key takeaway here, it’s to be consistent and stick with it! Don’t give up after a month, pivot and listen to your audience.
I hope that you enjoyed these social media tips for recruiting agencies. Until next time!