Dates: February 24-26, 2020| Register here
Prices: starting from USD 895,-
Location: Scottsdale, the United States

B2B Marketing Exchange 2020

#B2BMX is the must-attend event for B2B sales or marketing practitioners at the forefront of implementing cutting edge tactics and technologies.

What to expect at #B2BMX

  • 6 tracks: #B2BMX brings together six tracks for over 100 sessions covering topics such as ABM, Content, Demand Gen, Digital Strategy, Channel Marketing, and Sales Enablement.
  • 100 + sessions: From leading executives in B2B — including case studies, labs, workshops, panels, and more.
  • B2B labs: Providing hands-on guidance from industry leaders on the latest applications of intent data, interactive content, ABM and more.
  • CXO perspectives: From top CEOs, CMOs, and CROs at high-growth B2B brands.

CMO Mentors

In a new addition to the 2020 B2B Marketing Exchange, rising marketing stars (manager and director level) will have the opportunity to sign up for 1:1 meetings with established and regarded heads of marketing.

As part of the program, these experienced executives will spend 15 minutes in breakout conversations with the next generation of CMOs, offering advice and guidance on topics including:

  • Skills/requirements for advancing to CMO role
  • Working with challenging colleagues in sales/it etc
  • Electing and negotiating with software/solution provider partners

These in-person connections during the event will also be designed to provide a platform to keep in touch with CMOs beyond B2BMX to reach out for tips or suggestions via email or social media.

B2BMXpert Bar

Want face time with the pros? In these 15-minute sessions, you’ll have a chance to meet top experts in an intimate, one-on-one setting. These sessions, available to attendees by appointment, feature our hand-picked marketing experts available to you for meaningful in-person conversations to address specific challenges and concerns you face in your day-to-day.

Need to talk about a specific marketing challenge with someone in the trenches? Or maybe you just need to vent. The experts will likely have answers or at least some advice.

Interested in attending the B2B Marketing Exchange 2020? Register your participation by following the registration link and taking the suggested steps.

For more opportunities, check our opportunities section and subscribe to our weekly newsletters.


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