Deadline: June 13, 2021 00:00 CEST
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Eligibility: Teams of two to four people aged 18 or older from one of the 25 participating countries; Current university students studying for a bachelor’s degree or those who have graduated within the last five years without any professional experience

Battle of Minds 2021

British American Tobacco invites students and graduates with impactful ideas, product, solution or technology that solves one of four social and environmental challenges.

Apply now for a chance to win a career opportunity at BAT and a £50,000 to make your idea a reality.

Decide which challenge you want to solve

  • Culture challenge

Due to the COVID-19 pandemic, many office-based roles have had to be performed from home.

Working from home has had many unintended consequences – reduced emissions from commuting and printing but increased emissions from heating homes. And it has arguably been detrimental to workplace culture.

Can you create a product that promotes workplace culture in a working-from-home setting, and builds on employees’ commitment to reducing their environmental impact?

  • Farming challenge

As the population is set to increase to 10 billion by 2050, we must increase agricultural yields and enhance farmer livelihoods, whilst balancing the threats posed by over-farming.

How might we increase food security, whilst ensuring environmental benefits are achieved?

  • Waste challenge

Despite the availability of recyclable packaging and materials, many consumers are not recycling their waste, meaning it ends up in mainstream waste flows, destined for landfill or incineration.

How could we encourage consumers to dispose of their waste appropriately?

  • Energy challenge

Many people in developing countries lack access to energy sources that are both sustainable and affordable.

How could we leverage sustainable energy sources to generate positive social impacts?


  • Local winners
    Have the chance to win prizes – ranging from monetary recognition to employment opportunities at BAT, depending on your country’s offering.
  • Global winning team
    Receive up to £50,000 as a non-conditional investment in your idea, the support needed to get the idea up and running, and potentially a place on the accelerator programme for start-ups.
  • Two runners-up teams
    Receive up to £25,000 as a non-conditional investment, along with our support, also potentially landing a place on the accelerator programme for start-ups.

Interested in applying for the Battle of Minds 2021? Register your participation by following the registration link and taking the suggested steps.

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