Date: December 6, 2018 | Register here
Prices: starting from GBP 550,-
Location: London, the United Kingdom

Most Contagious 2018

Most Contagious delivers a year’s worth of marketing insights, innovation and inspiration in a single day. Get fit for the future by joining the conference in London on December 6, 2018.

Most Contagious is designed to give attendees a rapid understanding of how to create effective, modern marketing and steal a march on 2019.

Steal your competitive advantage now

• LEARN the Contagious perspective on the most important trends for marketers in the year ahead.
• UNDERSTAND the strategies behind the world’s best campaigns, as told by the brands and agencies that created them.

Agenda

The line-up of over 20 speakers includes international heads of brands and agencies, the founders of some of the world’s most disruptive startups, and our own Contagious experts.

Confirmed sessions include:

• Brand Focus / Burger King

In this flame-grilled session, we’ll hear from everyone’s favourite challenger brand. Burger King’s global CMO, Fernando Machado, will take to the stage to discuss Burger King’s marketing strategy, boundless creativity and all the great ways they’ve trolled McDonald’s.

• Campaign Focus / Nike / Nothing Beats a Londoner

Nike’s senior marketing director, Jamie McCall, will be joined by Wieden+Kennedy’s Paula Bloodworth and Paddy Treacy to outline how a fresh insight combined with social savvy and a host of celebrity cameos created a winning campaign.

• Campaign Focus / KFC / FCK

KFC’s print ad apologising for the logistical mess that led to restaurant closures across the UK in February was a masterclass in crisis communication and brand bravery.

Meg Farren, KFC’s UK and Ireland CMO, and Hermeti Balarin, Co-ECD at Mother, will talk about how they rapidly salvaged a reputation with creativity, humility and self-effacing humour.

• Campaign Focus / Bodyform / Blood Normal

If you want to talk about one campaign that shattered category conventions (while also stealing all the share of voice), this is the one.

You’d expect the tampon industry to be a big supporter of menstruation, but – until now – sanitary pad advertising only reinforced periods as a taboo subject.

• Campaign Focus / Palau Pledge

The Palau Pledge was the big winner at Cannes this year, taking home more Grands Prix than any other campaign.

Laura Clarke and Nicolle Fagan, who founded the Palau Project to protect the island nation of Palau from the ravages of tourism, will discuss how the idea for the campaign was born, how they made it real, and the effect it’s had on the island.

• Brand Focus / Bumble

Bumble started out as just another dating app, but the smart brand building, emphatic female empowerment and deft marketing have set it up to become the next big social player.

• The Economist / The World in 2019

What can you and your business expect from 2019? What will happen in politics, how will new technology change the world, which cultural events will matter most?

Tom Standage, deputy editor of The Economist and The World In 2019 offers his predictions for next year’s global trends that will shape culture and business.

• Richard Shotton / The Choice Factory

Creative excellence leads the way at Most Contagious but that doesn’t mean we’ve forgotten about its forebear – strategic excellence.

Richard Shotton, head of behavioural science at Manning Gottlieb OMD, will be on hand to discuss insights from his book, The Choice Factory: 25 Behavioural Biases That Influence What We Buy.

• Fortune Favours the Brave 

Scientific studies prove that standout creative ideas kick the living crap out of ordinary ideas. But science also shows that marketers are subconsciously hardwired to avoid taking risks, which explains a universal tension at the heart of the ad industry.

Referencing their new book, The Contagious Commandments, Paul Kemp-Robertson and Chris Barth will issue a rallying cry for calculated bravery.

• Divisive Values

The collision of culture and politics has created a tricky playing field for brands. Some have stood up for contentious issues and have risked dividing their audience in the process.

Others have kept quiet and, in so doing, have lost relevance entirely. In this session, we’ll offer clear and practical advice to help brands make the correct decisions in 2019.

• Machine Vision

As the industry gets to grips with the current wave of AI – smart speakers and voice assistants powered by natural language processing – we look to the next great technological evolution on the horizon.

• Retail Renaissance

There’s no doubt that 2018 has been another turbulent year on the high street, but while some have struggled, news of retail’s death has been greatly exaggerated.

This session will examine the green shoots amongst the dead wood, spotlighting the key trends reshaping the shopping experience.

• The Most Contagious Ideas

Throughout the day, the Contagious team will give short, sharp bursts of inspiration around the cultural trends, movements, technologies, and campaigns that we believe everyone should have on their radar.

Interested in attending the Most Contagious 2018? Register your participation by following the registration link and taking the suggested steps.

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