Deadline: July 15, 2017 | Apply here
students and professionals between 18 and 35
Prize: A cash prize of EUR 1,000,- and Free participation in the 9th Global Peter Drucker Forum

Peter Drucker Challenge 2017

Drucker Challenge is an essay contest for students and professionals between 18 and 35 organized by the Peter Drucker Society Europe.

The Contest of the Challenge

Prosperity is not just a financial notion — inclusive prosperity encompasses the opportunity for lives in dignity, with purpose and roles to contribute to common endeavors in the communities one is part of.

It is definitely more than material well-being.

A holistic view of prosperity includes all — the material and economic aspects as well the social, emotional, intellectual and spiritual side.

The biggest natural resource on the planet is human potential — human energy, engagement, and creativity. Only a fraction of this potential is brought to bear today. However, if better leveraged, this latent potential would be the key driver for economic and human growth.

Key Questions:

  • What holds people back in today’s organizations and institutions to realize their potential? What are the obstacles that you see in your environment?
  • What is the role of management to free up human potential? Give examples of management actions that have made a difference in your life.
  • Can digital technology (in particular automation and Al) spawn prosperity as opposed to eliminating jobs? Give concrete examples.
  • What is your perspective on how technology can enable people to co-create solutions that are good for their communities, the economy, and the world?


  • A cash prize of € 1,000 (to be handed over at the Awards Ceremony)
  • Free participation in the 9th Global Peter Drucker Forum to be held in Vienna on November 16 – 17, 2017 (including conference bag and brochure; buffet lunches and coffee breaks at the conference venue)
  • Funding for travel expenses (airfare or train plus 3 nights lodging at a hotel of Organizer’s choice)
  • Invitation to pre-conference events (Nov. 15): Drucker Challenge Get-Together (with partner) and Speakers reception at the City Hall (with partner)
  • Invitation to the Gala event on Nov. 16 with awards ceremony (with partner) and a guided tour of Schönbrunn Palace
  • Opportunity to contribute to a session and /or an interview by important media (selection by session chair/media representative)
  • Certificate with ranking
  • Ranking list and publication of essay on
  • Opportunity to post a blog on with your learnings from the Drucker Forum (incl. review and edit by experienced management writers)
  • One-year-all-access subscription to Harvard Business Review

General Requirements

  • You must be between 18-35 years old (inclusive of both ages);
  • You must have been selected no more than once (or not at all) among the top 10 since 2010.

Essay Category Requirements

  1. Student category: You are a part-time or full-time student (bachelor, master, MBA, or PhD); Or you are seeking your first opportunity after the completion of your last degree.
  2. Professional category: You are a manager of people, projects, budgets, and/or processes; Or you are a licensed professional; Or you are an entrepreneur or business owner; Or you are a social volunteer or community leader.

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