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Deadline: January 31, 2021 00:00 (CET)| Apply here
Eligibility: Startups in the sports & fitness industry
Participation fee: USD 50,-

SFIA Startup Challenge 2021

SFIA Startup Challenge is looking for driven entrepreneurs who are changing the landscape of the sports and fitness industry with their product, technology or idea.

The Sports & Fitness Industry Association (SFIA), formerly the SGMA, is the trade association of leading industry sports and fitness brands, suppliers, retailers and partners. Its mission is to “Promote Sports and Fitness Participation and Industry Vitality” by focusing on core product areas for the industry.

What to expect

Present your start-up to an esteemed panel of judges made up of sports & fitness executives, venture capitalists and leaders from private equity.

Network with industry leaders, raise funds, create brand partnerships, expand distribution, and compete in SFIA’s 2021 Virtual Start-Up Challenge. Be ready to answer questions from the judges LIVE ONLINE, May 4th, 2021.

  • 21 Start-Ups Presented on the Big Stage
  • Over $150,000,000 Raised Onsite/Offsite
  • National Media Coverage

Why participate?

  • Be Part of the Story

Compete on stage (virtually) and be a part of the growing $150M+ story during the Sports & Fitness Industry Association’s Start-Up Challenge.

  • Pitch Your Game Plan

Present your game plan to an esteemed panel of judges made up of sports & fitness executives, venture capitalists and leaders from private equity.

  • Home Run Disruptor?

Swing for the fences and find out if you have what it takes to impress industry leaders to bring home the grand prize during the 2021 SFIA Virtual Start-Up Challenge.

  • Your Audience

Finalists will get the opportunity to hear live feedback from the event judges who represent the sports & fitness industry, along with leaders from retail, venture capital and private equity.

Ready to Win?

Should you be chosen as a 2021 SFIA Virtual Start-Up Challenge finalist, you will receive:

  • an official invitation to participate in the 2021 SFIA Virtual Start-Up Challenge Q&A Session, LIVE ONLINE on Tuesday, May 4th, 2021
  • one-free-year of SFIA Membership
  • a feature in an SFIA research report
  • a personal introduction to five judges of your choice
  • real-time feedback
  • the opportunity to present to sports & fitness industry brands & retailers + potential investors and partners

Interested in applying for the SFIA Startup Challenge 2021? Register your participation by following the registration link and taking the suggested steps.


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