Dates: May 4-7, 2021| Register here
Prices: starting from USD 209,-
Location: Online

Social Media Week 2021

Social Media Week New York (#SMWNYC) is a worldwide event that brings together global leaders, social media practitioners and digital marketers for a multi-day virtual event that serves as the central meeting point for the entire social media marketing industry.

Reimagining Social Media Marketing for a Better Tomorrow

Participate in main stage talks, panel debates, fireside conversations, a track of academy classes,
product demos, networking events and much more.

2021 Global Theme: REINVENTION

ABCDE Framework for Reinvention based on Rishad Tobaccowala’s The ABCDE of Marketing Re-Invented framework:

  • Audiences
    Who we are marketing to, how do we find them and how has their mindset shifted? How can we think about people and not consumers?
  • Brand
    Brands continue to be important but the way they are built is changing greatly and our relationship to them is complicated. How should experience and purpose play into brand strategy?
  • Content
    Has always been a key to marketing but there is much more of it, there are new ways to make it, faster and cheaper, so how do we cut through the noise?
  • Data
    Data is key to the future of marketing, but very few companies will find a competitive edge in how they use it. How do we focus on quality v.s. quantity?
  • Enterprise
    A progressive company is one where information and decision making is transparent, and leaders are accountable.

Content Tracks

  • Content and New Formats
  • Audiences & Data
  • Influencer Marketing & Creators
  • Storytelling & Creativity
  • Chat & Messaging
  • Monetization & Commerce
  • Paid Media Models
  • Society & Culture
  • Emerging Trends & Future Tech
  • Brand Leadership

Interested in applying for the Social Media Week 2021? Register your participation by following the registration link and taking the suggested steps.

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