So how can we create an epic retention strategy with social media?
When we think social media, we don’t usually think retention. But what if we wrapped out mindset around social media to look at it as a powerful client retention tool?
As the way we market our businesses evolve, so should our retention strategies, this is where social media can help us create an EPIC retention strategy.
4 simple steps to an epic retention strategy with social media
Taking small steps on social media on a regular basis does ensure that we attract new traffic. Social media can also be a powerful way to create a resource hub for your clients and members.
1. Have a client-only Facebook group
Facebook groups are extremely popular for business networking.
Practically everyone is on Facebook; chances are your clients will be too. Create a client-only Facebook group where your members can network and support one another. Link the group to your website.
Make sure that your group administrator takes note of anything that needs to be addressed in a timely manner. If your company works with volunteers, you can assign volunteers to help with the group.
Make it engaging, dedicate each day of the week for a different networking purpose.
Example: Monday tips where you encourage group members to share their genius. Thursday Career tips, where you encourage members to help other group members struggling to find employment. It would be anything, but engagement is essential.
2. Host a regular company Twitter Chats a part of your epic retention strategy
Host a company Twitter chat where you will discuss particular company-related topics with your clients/members. Here are some tips to follow on hosting a successful Twitter Chat.
You can easily advertise your Twitter chats on Twitter, Facebook and your company website.
Twitter chats will help with your exposure, and let’s not forget that having an engaging chat with your current clients/members will draw curiosity and hopefully generate leads.
Most importantly, this is a great way to engage with your current clients.
3. Use Instagram to share relevant industry tips
I always cringe a little when I come across businesses that still do not use Instagram.
I understand that for some, at first glance, it may not be the place for your business, but you couldn’t be more wrong. There is an audience for EVERYONE on Instagram.
Don’t believe me? I challenge you to look up keywords relevant to your industry on Instagram, and you’ll be pleasantly surprised.
You just have to dig deep into those hashtags, and with a little research, you’ll soon find your audience. I once had a plumber as a client, and we created a home maintenance awareness campaign on Instagram. This campaign generated lead after lead using ONLY Instagram.
You can share daily tip infographics on Instagram, quotes, give an audience a glimpse of what it’s like on the inside of your company and samples of your work. The possibilities are endless.
4. Do weekly Facebook Lives to answer FAQ’s
Facebook Live gives you the opportunity to broadcast any news or message to your followers. The live broadcast is recorded so your clients and members can easily access the recording at a later time.
People love readily available information, so having an optimized, user-friendly website is important, but being able to put a face to a brand and have questions answered live is a powerful retention tool.
Just like when your company receives inquiries over the phone, a dedicated staff should be able to host a Facebook live. To increase the success of your Facebook live sessions, ensure that you have set guidelines posted to your page ahead of the live broadcast.
Tip: you’ll want to set guidelines for your Facebook Live event. Ensure that your audience is aware of how many questions you intend to answer. How much time you have for this live broadcast. Let your audience know if you will post the questions and answers somewhere after the event.
Offering value on your various social media platforms will play a key role in your retention strategy. It’s important to be open minded when it comes to social media marketing, the possibilities are endless and when used correctly, easy to identify what works and what doesn’t.
Here’s to your new EPIC retention strategy!
How do you find these tips? How do you implement your retention strategy using social media? Let me know by sharing your thoughts in the comments below.