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The world is in a constant state of flux, and digital transformation is making drastic changes to almost every aspect of our daily lives as it provides us with state-of-the-art technology in which we can formulate new ideas and find more advanced solutions to our problems.

However, for businesses, this is not something to be watched from afar and observed with awe. Instead, they must be ready to make radical changes to internal processes and adapt strategies in order to keep pace with their competitors and continue to provide value for their customers.

With that said, it’s no secret that Covid-19 has thrown fuel on the fire when it comes to digital transformation. Amid the chaos and disruption, the pandemic forced many businesses to transform themselves digitally; otherwise, they were left in a situation without any viable way to generate income. Slow and steady no longer wins the race, and the businesses who responded to the global dilemma with haste were able to reap the rewards.

Why your company needs to pursue digital transformation

Let’s face it; most companies got a pretty big reality check when the pandemic came around. The ones that were not digitally prepared were left scrambling to try and make quick fixes to their business strategies to implement some form of digital solution, yet many failed in the process. In light of this, digital transformation has become the number one priority for most businesses these days, and it should be for you too. Here’s why: 

  • Vastly improves the customer experience and engagement

Opening up digital channels for your customers will give them more opportunities to engage and interact with your company. This builds trust, authenticity, and customer loyalty. 

  • Greater opportunities for revenue generation

32% of IT decision-makers believe that switching over to a digital business model has helped their organization achieve revenue growth.

  • Increases efficiency

More accurate data analytics will allow you to see how your customers behave, how they perceive and interact with your brand, and how your company is positioned in the market. This is all valuable information you can use to your advantage.

  • Improved agility to react to changes in circumstances

Covid has humbled all of us and demonstrated how powerless we all are to changes due to global events. Having a company that operates digitally allows you to be more agile with changes in consumer behavior and gives you an advantage over more rigid business models. 

  • Improved collaboration and communication

Digital communication systems in your company allow you to implement a multi-channel approach where employees can collaborate with each other more easily. This creates a strong company culture by boosting engagement more efficiently and effectively.

How to make sure your business is ready

Now that you know the benefits of digital transformation, here are some things you need to keep in mind when deciding on your strategy so you can ensure your business is ready for the change:

Align your digital objectives with your business goals

Before you get started, you need to ask yourself what business goals you are trying to achieve with your digital transformation strategy. What outcomes do you want to accomplish for your business, your employees, and your customers? Unfortunately, there is no set roadmap that will work for everyone, so you must create a unique approach for your company and your particular set of circumstances.

Decide where you will focus your technology

It’s imperative that you don’t go overboard when first implementing your new strategy. Instead of jumping on any new piece of technology that catches your eye, you should determine which of your business processes would benefit most from going digital. Where can you capture the most value through implementing new digital technology? What areas would offer the most immediate payback for your efforts?

Transform the user experience

Focus on creating a user experience that is positive, straightforward, and always available – no matter where the customer is. This means creating new ways for customers to purchase and interact with your products and services while ensuring adequate responsiveness across your digital communication channels.

“These days, it’s never been more important to find ways to connect and engage with your customers online. Those that are unable to pivot and adapt their business to these new demands will, unfortunately, suffer the consequences as a result,” says Russ Ruffino, CEO of Clients on Demand.

Focus on company culture

You must foster a company culture that values technology and embraces the changes (and the improvements) that it brings. You need to make sure everyone is on board; otherwise, you may find problems with keeping up the momentum on your digital transformation.

After all, these changes can (and should) benefit everybody who interacts with your company, including your employees. Inform them and all of your stakeholders of the new path you are taking and try to create a system where you can go from ideation to implementation with the least amount of resistance possible.

This allows you to analyze and observe the impact that your new strategy has had on your business processes so you can make adjustments and move forward accordingly.


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Amy Porras is a lead Digital Marketing Strategist, she has led online marketing programs in Web Design, Web Development, Search Engine Optimization, Pay per Click Advertising and Online Marketing Campaigns, Social Media Marketing Strategy and Online PR for B2B professional services companies.